Personal Blog By Motti Scherf
Motti Scherf is one of Israel’s leading experts on public opinion, communication, strategy and crisis management.
He regularly advises boards of directors, managements, entrepreneurs and controlling shareholders - both locally and globally.
In 2001, he founded Scherf Communications, one of Israel’s largest and most influential public relations agencies.
The agency provides strategic communications consulting and reputation management services to local and global entities, corporations and business groups, across a wide range of industries, such as: finance, technology, energy, transportation, manufacturing, retail, and more.
In the world of music, this refers to the publication of pieces that the artist chose not to publish initially, or those that he reinterpreted over the years. "Deep Cuts" works allow a glimpse into the creative and mental process of the artist and access to the raw materials from which his work is made.