rise above the noise
About Us
Scherf Strategic Communications is one of the most influential PR firms in Israel.
Our team is focused on value creation by shaping a narrative that rises above the noise.
Motti Scherf is a strategic advisor and entrepreneur in the fields of technology and media, specializing in reputation management and the development of corporate narratives for companies, boards of directors, executive teams, entrepreneurs, and controlling shareholders - in Israel and internationally.
In 2001, he founded Scherf Communications, one of Israel’s leading and most influential firms in strategic communications and public relations. The firm advises organizations, companies, and senior executives on strategy, reputation management, and crisis management in complex business and public environments.
In parallel, Scherf is a partner in the BRIJ Intelligence Lab, which develops innovative tools in the fields of marketing, communications, and consciousness in the age of artificial intelligence. As part of this activity, he also leads Zentix - an advanced AI platform for real-time monitoring, analysis, and management of corporate reputation.
In 2024, he founded BrandIL, an initiative aimed at leading a long-term international effort to strengthen and rebrand Israel globally.
Our Services
Strategy, Branding & Reputation management
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Building a competitive advantage
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Shaping a narrative and managing the reputation
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Leading campaigns to shape behavior patterns and attitudes
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Developing an impactful investors relations strategy
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Management of communication crises and reputational risks
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Branding and rebranding projects
AI technologies in the service of corporate reputation
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Adapting language and formats to algorithms
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Promoting answers in AI engines and chatbots
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Creating content that is “readable” for both AI and humans
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Automation of communication and reputation workflows
Media, Corporate comms & PR
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Developing long standing press relations
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Initiating and driving effective public relations campaigns
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Understanding corporate communication needs
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Managing financial communication and stakeholders’ expectations
Brand Experience, Social Media & Influencers
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Social media and digital platforms
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Managing groups of influencers and opinion leaders
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Developing creative content to match strategic moves
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Initiating conferences, conventions, and events
Whether your strategy is to be Bold & Big or to be Rare & Unique, our first mission is to
Rise
Above
The Noise
This is our fundamental approach.
Some Of Our Global Clients
135
countries
Some Of Our Israeli Clients
870,000
employees
$2.1 trillion
Value